Author: James Newton
I have been dealing in personalised gifts for over a decade, helping anyone to find the perfect present. I also have studied the psychology of gift giving for the last 5-6 years.
Why give a personalised gift?
When looking for a gift for someone special, personalised gifts can be a great option because they show that you put thought and effort into selecting the gift. It also shows that you know the person well enough to choose something that's tailored to their interests and personality.
A personalised photo gift can also be a unique and memorable keepsake, as it often has sentimental value that can't be found in a generic gift. For example, a personalised painting with the recipient's name or a special date can become a cherished heirloom, while a custom-made print could really stand out at a wedding, for example, when many gifts are given at the same time.
Personalised gifts can also create a lasting memory for the recipient. Every time they see or use the gift, they'll be reminded of the occasion and the person who gave it to them. This can be especially meaningful for milestone events like weddings, birthdays, or anniversaries.
Overall, personalised gifts can help strengthen the bond between the giver and recipient by creating a lasting, meaningful connection.
Corporate gift giving
In the realm of business, promotional gifting has become an essential tool for cultivating relationships, fostering goodwill, and expanding networks. It is a strategic practice that allows companies to express gratitude, strengthen bonds, and leave a lasting impression on clients and associates. However, in this competitive landscape, it is crucial to recognise that the quality and presentation of these gifts hold more value than the gifts themselves. They act as a gateway to acquiring new clients or associates and can significantly impact the success of business endeavours.
First impressions matter, and the presentation of a gift sets the tone for the entire exchange. When a gift is thoughtfully packaged and presented, it conveys a sense of care, attention to detail, and professionalism. It demonstrates that the company values the recipient and their relationship, creating a positive association that resonates beyond the initial gesture. A well-presented gift shows that the company goes above and beyond to ensure a memorable experience, leaving a lasting impression that can lead to future business opportunities.
Additionally, the quality of the gift speaks volumes about the company's standards and values. Opting for high-quality gifts demonstrates a commitment to excellence and showcases the company's dedication to delivering value in all aspects of its operations. It reflects positively on the company's brand image and reputation.
In the realm of business, promotional gifting is not merely an act of generosity; it is a strategic investment.
Psychology behind personalised gift giving
Below I've outlined some key reasons behind the psychology of gift giving, especially when the gift is personalised.
Emotional Connection: Personalised gifts tap into the recipient's emotions by demonstrating thoughtfulness and consideration. They show that the giver has taken the time and effort to create or select something unique and meaningful.
Identity and Self-Expression: Personalisation allows individuals to express their identity, interests, and values through the gift. It acknowledges and celebrates their individuality, making them feel seen and understood.
Relationship Building: Personalised gifts have the potential to strengthen relationships. By tailoring a gift specifically to the recipient, it shows a deeper level of care and understanding, fostering a sense of closeness and connection between the giver and receiver.
Perceived Value: Personalised gifts are often perceived as more valuable compared to generic ones. The personal touch enhances the perceived worth of the gift, making it more special and memorable to the recipient.
Long-lasting Impact: Personalised gifts tend to have a longer-lasting impact on the recipient. They are more likely to be cherished, kept, and remembered over time, serving as a constant reminder of the relationship or occasion associated with the gift.
Psychological Ownership: When receiving a personalised gift, individuals often develop a sense of psychological ownership over the item. It becomes uniquely theirs, creating a sense of pride and attachment.
Positive Emotions: Personalised gifts have the power to evoke positive emotions such as joy, gratitude, and appreciation. They can elicit a sense of surprise and delight, enhancing the overall gift-giving experience.
What types of personalised photo gifts are available?
Chat to James today to see how any photo can be transformed into a stunning watercolour art print.